ABOUT
Regan here, a creative leader and brand builder with a unique career spanning ocean science, innovation, and entrepreneurship. I began as an Oceanographic Engineer & Researcher, publishing peer-reviewed work on complex ocean systems, before moving into product innovation and strategy leadership at companies like Mercedes-Benz R&D and TRX. In 2014, I co-founded Local Brewing Co., where I built and led the brand from the ground up—driving creative direction, designing 50+ beer labels, and launching the trademarked Buzzkiller® non-alcoholic line.
As a founder and team leader, I’ve successfully navigated and directed major business pivots in response to unforeseen challenges—including a global pandemic and a catastrophic fire—guiding teams through uncertainty with clarity, resilience, and vision. What sets me apart is my ability to unite strategic leadership with hands-on creative execution, blending analytical depth, design sensibility, and a collaborative, people-first approach to leadership.
EXPERIENCE
MEDIA HIGHLIGHTS
Local in TechCrunch (2015)
LGBTQ+ Entreprenuers in 7x7 (2022)
Local returns after fire - SF Standard (2024)
Local Pride Beer Pioneers - KPIX/CBS News (2024)
Bona-fide Brews - 107.7 The Bone Podcast (2021)
PORTFOLIO + PUBS
In 2010, we collaborated with design teams to establish the Local Brewing Co. brand, crafting a distinct identity evoking grit, innovation and distinct independence. The result is a unique recognizable logo, wordmark, with cohesive colorways, complemented by unique textures and typeface guidelines. We extended this unique look and feel across all physical and digital touch points. This branding not only captures the essence of our craft but it also resonates with our community and is highly recognizable
Functioning as an intraprenuer and Business Innovation Manager at Mercedes-Benz Research & Development, I created Boost by Benz, a mobile-app enabled, ride-hail transportation service for children utilizing MB Sprinter Vans. Vetted and managed all outside vendors to build the brand, back-end routing platform, front-end desktop and mobile app services and operational team of dispatchers, drivers and concierges.
In 2023, as part of Local Brewing Co.'s expansion, we ventured into the non-alcoholic beer space, crafting a bold new identity for this category. Through in-depth market research and brand strategy, we developed Buzzkiller®, a trademarked sub-brand that blends an edgy, eye-catching aesthetic with a clever play on words. Designed to stand out in a growing market, Buzzkiller® redefines non-alcoholic craft beer with distinctive design, vibrant colorways, and a rebellious spirit.
As Sr. Director of Strategic Process & GTM at TRX, managed a cross-functional team of 30+ -- to bring 20+ complex products to market, including the TRX FORCE Kit -- one of the most comprehensive products ever released by TRX. It included a physical fitness product, a comprehensive video series of workouts, a complimentary 200-page, designed workout handbook, and associated digital physical fitness program. This complex product entailed coordinating C-Suite executives, legal, sales, marketing, product design & dev, brand, design, fitness professionals, copywriters, and video production teams.
Designed Can Labels
As the creative force behind Local Brewing Co.’s branding, I designed 50+ unique beer labels and developed all beer names, ensuring each one told a story, and mapped to our brand to stand out in a crowded market. From witty wordplay to bold, theme-driven identities, I crafted names and visuals that captured the essence of each brew. By blending color theory, typography, and illustration, I built a cohesive yet diverse brand aesthetic that resonated with craft beer fans and reinforced Local Brewing Co.’s identity.
From 2002 to 2009, I worked as an Oceanographic Engineer & Researcher, conducting in-depth studies on oil spills, tidal influences, and ocean wave dynamics observed by multiple wave sensors. This work involved extensive data analysis, modeling, and global field research, culminating in four peer-reviewed publications in prestigious scientific journals. Each paper required years of rigorous research, complex data interpretation, and technical writing, followed by the meticulous peer-review and publication process—an effort that underscores both my analytical expertise and dedication to advancing ocean science.
• Wave Observations from Central California: SeaSonde Systems and In Situ Wave Buoys
• Surface Current Measurements during Safe Seas 2006
LIFESTYLE
Let's Connect
Whether you’re interested in working together, have a question, or just want to say hey. I’d love to hear from you.
